About Totkeeps
On a spring afternoon in Manhattan's Upper East Side, young mother Lila held her crying daughter Emma and looked at the homogeneous onesies stacked in the crib. Suddenly, an idea flashed through her mind: every child is a unique star, and their clothes should not be repeated codes on the assembly line, but should be exclusive symbols that carry love and memory.
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Starlight in the name: Let each piece of clothing become a footnote of growth
In 2018, Lila founded totkeeps. The original intention of the brand was hidden in the first piece of clothing she sewed for Emma - the abbreviation of her daughter's name "E.L" was embroidered on the soft cotton collar, and the mother's awe of life was sewn between the stitches. Customization service has thus become the soul of the brand:
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Parents can choose embroidery, woven labels and other techniques to incorporate the baby's name, date of birth and even hair pattern into the design;
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Launch a "Growth Memorial Series", such as embroidering the word "ONE" on the first birthday dress, and hiding the handwritten instructions of parents in the kindergarten jacket;
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Develop online design tools to allow parents to preview the name layout effect in real time, and even upload family portraits to customize parent-child clothing.
"When I saw a father embroidered the word "brave" on his daughter's sweater, I suddenly realized that what we sell is not clothes, but the life code passed on by parents to their children." Lila said in the brand documentary.
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Skin-to-skin contact: fabrics-borrow a gentle cloud from nature
Babies' skin is more delicate than snowflakes. Their first clothes should be as safe, warm and full of gentle wrapping as their mother's womb.
In order to find the safest fabric, we traveled 2,300 kilometers and found the answer in the "Arctic Circle Organic Cotton Field" in Sweden: the cotton here grows with melted snow water, is protected by reindeer to avoid pests, and each flower goes through a natural maturity period of more than 120 days. When our fingertips touched the velvety fiber, we decided to use only "breathable fabrics" to protect the baby's 0.01mm sensitive skin.
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Triple natural certification: GOTS organic cotton, each gram of fiber undergoes 27 tests, rejects 300+ chemicals, and even the sewing thread uses corn starch-based biodegradable materials;
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Gentleness with technology: The "air cotton" technology developed in Switzerland increases the fluffiness of the fabric by 40%, just like weaving edelweiss under the aurora into clothes; Germany's "humidity sensing fiber" can automatically adjust the air permeability according to the baby's body temperature, increasing warmth by 25% in winter and speeding up sweating by 30% in summer.
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The Enlightenment Secret of Patterns: Let Visual Nerves Grow Naturally in Beauty
In the Infant Neuroscience Laboratory in London, we witnessed such a scene: when 6-month-old babies saw high-contrast black and white striped patterns, the activity of the brain's visual cortex increased by 23%. This opened up our "Pattern Parenting"-
① 0-6 months: Visual awakening period
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Adopting the geometric collision design of the Memphis School, black and white checkerboards, yellow and purple dots, stimulate retinal development;
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"Liquid ripple" prints that imitate the uterine environment, combined with matte texture fabrics, give newborns a familiar sense of security.
② 7-18 months: Cognitive explosion period
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Cooperate with the Natural History Museum in the UK to launch the "Dinosaur Footprints" series: The Brachiosaurus footprints on the toddler pants will change color with walking pressure, stimulating the desire to explore;
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Develop "Tactile Cognitive Map" jumpsuits: The raised Big Dipper embroidery corresponds to different textures (velvet represents stars, mesh represents nebulae), allowing touch and vision to develop synchronously.
③ 18 months +: Aesthetic development period
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Monet's water lily pattern authorized by the Musee d'Orsay in Paris is disassembled into soft gradient color blocks and printed on sun protection clothing, with a voice guide card telling the story of the "magician of light and shadow";
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Launched the "World in the Eyes of Children" series: Collecting graffiti of children aged 3-5, presenting them in parent-child clothing using environmentally friendly digital printing technology. A father in New York wore a "flying whale" shirt drawn by his daughter and said: "This is the most creative Father's Day gift I have ever received."
IV. From New York lofts to global parenting families: Let love cross mountains and seas
Today, totkeeps's independent website has covered 32 countries, and more than 2,000 names are embroidered on clothes every day. But the brand has always maintained its initial warmth:
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Each order comes with a beautiful thank-you card;
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Set up the "Hope Sewing Workshop" to hire single mothers to do custom embroidery, and donate 10% of the income to children's charity organizations;
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Launched the "Old Clothes Rebirth Plan", where users can send back unused clothes to be transformed into rags or pet mats, and get discount coupons for new products.
At the offline experience store in Ginza, Tokyo, a Japanese mother pointed to the cherry blossom embroidery on her daughter's coat and said: "This name is embroidered as beautifully as a Japanese pattern, as if our culture and the baby's future are sewn together." This may be the ultimate vision of totkeeps - to make every piece of clothing a carrier of culture and emotion, leaving a touchable mark of love on the child's growth path.
Registration Address：Northwest Registered Agent Service, Inc. 30 N Gould St Ste N Sheridan, WY 82801 EIN:35-2706834